Google Magic Isn’t Real - But These Basic Strategies Are

Featured Guest/Interviewee

Matt Adams

About
Tired of hearing about the magic of Google? Or maybe the “magical” 5 steps to grow your business through SEO? That’s probably because we learn at a young age that magic is a bad business word that really means smoking mirrors or give me money and I’ll tell you a weak secret.

Believe it or not, you don’t have to learn a foreign language to use Google to help grow your business. Simple things like, what words do you use in your business profile to be better recognized in search engines and how to tools you can use to check areas you’re missing that’s hurting your Google ranking. 

Now meet SEO expert from Linda.co, Matt.

Matt started in marketing about 12 years ago. In those years he’s been involved in full stack marketing from SEO and growing companies using local search words, Google profiles, websites, anything and everything to help leads turn into customers.

This is where we learn about the company, Linda.

Linda is a company that exists to master local SEO for all businesses like plumbers, HVAC, painters, and more. Matt breaks down how to grow your search authority against your competitors so that when Googled, your company shows up first. 

This show covers:

-Google business profiles and how to use them to be seen

-Optimizing some basic areas like using the correct language to exponentially grow your search position

-Having the proper data and the links that the internet looks for to increase your search position

-Optimizing your Google URL to improve your rank

-Tools that you can use to see if you’re compliant or not to improve your keyword success

-Your company address matters to google more than you know

-Having smarter content, not just more

Matt goes on to explain how you can make sure your company can comply to Google’s terms of service and so many basic, low hanging fruits that so many businesses are missing. Everyone knows that if you’re not visible, you’re not getting customers but what people don’t know is how easy and important some of these basic things are. 

A huge thank you to The Wooster Brush Company for their sponsorship of this episode!

This Episode is Brought to You by:
Wooster Brush
A David Creation
Commercial Painting Industry Association

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